P 7 set goals and strategy a word about marketing many nonprofit organizations struggle with the concept of marketing themselves and their missions. Nonprofit organizations must promote their causes and objectives to potential donors and volunteers they need a well planned marketing strategy to help . Successful marketing strategies for nonprofit organizations thomas p holland phd professor and co director institute for nonprofit organizations. Marketing may be an unfamiliar concept for many nonprofit organizations but its important that nonprofits realize that develop a social media marketing strategy. Marketing for nonprofits can be challenging your budget is smaller but on the plus side youve got the passion and the drive to succeed luckily
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